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If you've spent any time on the Internet looking for products, you've seen those sites that use hype to sell their products. You can't miss hype, with its exclamation points, bold and caps text, and enthusiasm through the roof. But when is hype appropriate and will it really help you with your search for products ?
If you visit a lot of products sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different brands of products, but on the surface they are about as different as the Olsen twins.
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Anyone with a computer and modem can become an electronic publisher of products on the Internet, disseminating information to a global audience. While this new medium explodes with products information, it also poses a vexing problem: How do you evaluate the quality of the products information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting products fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our products recommendations.
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| Last Updated: Wednesday, 24-Dec-2008 00:02:59 MST |
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